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Oubly Business Card Giveaway and Review

I just came across a new (to me anyway) printer of business cards and other stationary called Oubly. At the time of this writing, they are offering up 20 free edge-painted business cards to the first 250 takers. Pay just $3 for shipping. Update, freebies are gone, but you can get 25% off thru 5/31 with code EDGE25H76F.

Unique_Business_Card_HoldersI snatched up a pack for myself and am pretty happy with them. The cards are ULTRA thick 36 point, with a bright painted edge.

They stand out… like a lot.

It would be nice to see some more templates, more customizations, and the ability to upload a design. Currently, there are only 20 designs to choose from (they offer regular business cards as well and have many more options there).

Naturally, their thickness makes them harder to carry – but they come with a nice carrying case to help in that respect.

Maybe not ideal for an everyday business card – at least in some circles – but when you really want to stand out , these will do nicely.

Check them out here.

Awesome Barber Business Cards and Why They Prove Business Cards Will ALWAYS Be Relevant

I just came across these fantastic barber business cards by designer Evgeny Katz.

hairstylistbusinesscard

katz1

They’re described as “Cinematographics” – a concept I’ve seen successfully used on a few other business card designs – and they’re undeniably hypnotic (the black and white lines have only a little to do with it).

In addition to this being just a clever concept, brilliantly executed, it occurred to me these business cards epitomize the RELEVANCE and PERMANENCE of business cards.

No matter how many digital alternatives exist, there will always be a place for conventional business cards, provided that they’re unconventional.

Oooh, I made a paradox.

When you hand a card like this to someone, they’re going to remember it. They’re going to be impressed by it. They might show it to some people. And it’s going to bring people in the door. There’s not a hair stylist, or a barber, or a salon that wouldn’t want to own such an asset.

Kudos to great design, and for helping defend the eternal relevance of my favorite marketing tool.

Hashable, not a business card killer after all…

hashable In 2010, Hashable launched its information-sharing app with the goal of replacing paper business cards. Today, as I wait for two new packs of Moo business cards to arrive at my door, Hashable has announced that they’ll be shutting down their service.

Paper cards for the win.

Sure, there are still tons of other mobile apps aimed at doing the same thing.

I just don’t think any of them will succeed.

As an eco-conscious person there’s something attractive about electronic alternatives. But I can’t help but appreciate the never-ending bastion of creativity that surrounds the real thing.

Seems like I’m not alone.

Vistaprint Upgrades Business Card Stock

Vistaprint has long been hailed as one of the RKV3V3S22T6N easiest and most affordable options for business cards. They’ve got most companies beat when it comes to templates as well.

Where they’ve been criticized is the quality of their card stock, which is was thinner and more flimsy than many other printing outfits.

Today, the company announced a significant upgrade to both their standard and premium business cards that will not only boost thickness by about 40%, but favorably impact print quality and color vibrancy as well.

Standard cards will now be printed on 110 pound card stock.
Premium cards will now be printed on 130 pound card stock.

Coolest Business Card Case Ever?

Everyone knows a great business card is a conversation starter. Now your case can be one too. This super cool business card briefcase is perfect for business professionals and grifters alike, and is guaranteed to make you the most badass dude or dudette at your next networking event.

The mini business card briefcase is made of aluminum and measures 4" x 2.5" x 0.625"

Moo Business Cards Review – Luxe and Regular

Last year, 50 million Moo business cards were printed and shipped.

This year, they expect to double that.

Is this success well deserved? Having now received both their…

Standard business cards:
15.5-point “velvety” matte laminate cards

Luxe business cards:
ultra-thick 32-point high quality matte cards

… my opinion is yes. Here’s my full Moo business cards review (as well as a video review, below), and a look at several ways Moo.com is a cut above most of the other business card printers I’ve come across.

Innovative Offerings

moo_salonYou can print plain ole’ business cards anywhere.

But if you want your business cards to feature up to 50 different designs or photographs in ONE pack, you need Moo.

Given my marketing background, I think this is one of the biggest innovations in business cards in recent years, and one that opens up a LOT of unique marketing opportunities. Consider…

  • Salons can spotlight nail art designs or unique hair styles
  • Boutiques can send prospects home with a picture of the product they’re considering
  • Artists can feature dozens of examples of their work
  • Photographers can display landscape photos on one card, wedding photos on another, etc.
  • A bakery can feature numerous pictures & recipes that customers can “collect”
  • A cake designer can promote both wedding cakes, kids cakes, and everything in between
  • A personal trainer can present several home weight loss / muscle toning tips
  • Interior designers can have a series of “before & afters” for various rooms

To me there’s nothing worse than a business card that fails to create an impression or advance the sale. Moo’s multiple design concept almost forces people to think of their business card as a marketing piece, rather than a contact card. And because of that they’re more likely to be saved… and shared.

Also, Moo’s quality (both paper and printing) ranks among the highest I’ve received.

Other options/add-ons include mini cards, rounded corners, a 100% recycled card stock, and a super-thick, 32-point card stock (see Moo Luxe review below), providing you with several options for standing out.

Moo’s Standard Business Cards

Moo Review I got myself a 50-pack of their standard business cards and uploaded several family photos to see how their design tool worked. It was very easy to use and customize with my images and information.

Moo’s standard business cards arrived on 15.5 point stock.

They refer to the paper as a “matte laminate”… and if you’ve ever felt a silk business card that’s what they feel like most. It’s velvety and smooth and definitely high quality. It’s also thicker than a vast majority of business cards in my collection. The colors (full color both sides) came out vibrant, and the text crystal clear.

NOTE: This paper stock is ideal if you intend to feature full bleed photographs on your card.

Moo Luxe Business Cards

Moo’s newest offering is called Luxe.

Moo Luxe ReviewI got a 50 pack of the “Freud” template for my sister – the perfect fit for a social worker.

They’re printed on super-thick 32-point paper which is roughly double the thickness of their standard cards – a difference you’ll feel right away (so will the people you hand them to!)

The cards are not silky like the standard cards. They have a textured matte feel like fine paper.

Luxe cards also feature a stripe of color that runs through the middle of the stock – kind of like painted edge business cards, though it’s only the middle third not the whole side of the card. So when you look at a stack of them from the side you’ll see alternating white, color (in my case blue), white. A nice touch I think.

The cards are not cheap, but the quality and the thickness definitely stand out.

NOTE: This paper stock is ideal for simpler designs (see photo above), as opposed to full bleed photos – which are better suited to Moo’s regular card stock.

Overall Experience

My overall ordering, design, & product experience was very good. Moo’s online design tool makes for relatively easy design, uploading and customization, and the order process is smooth and tinged with personality…

When you place your order you get a confirmation from “Little Moo”… and after it’s processed you get a confirmation that the order has moved on to “Big Moo” for printing. Of course, you get a shipping notification as well, and the cards are packed and presented (especially in the case of Luxe) to impress. Thumbs up!

You can start customizing or get a sample pack here.

Video: Moo Business Cards Review & Unboxing

Brilliant Agent Business Cards!

Everything I know about being an agent I learned from Ari on Entourage.

literary_agentIn other words, next to nothing.

What I do know is that clients want an agent that makes them feel valued, important, and like they’re getting as much exposure as possible.

Michelle Wolfson – literary agent and creator of these business cards – is clearly doing something right.

Rather than using the front of her card to promote her agency, she promotes her clients instead. Each business card displays a different book cover of one of the authors she represents.

Brilliant.

These cards were printed by Moo.com – an innovating printer that allows you to print up to 50 different images per pack of business cards.

The possibilities are endless. Not just for sports agents, real estate agents, and literary agents, but for any business owner who wants a memorable and attention grabbing business card with which to wow clients and prospective clients alike.

As seen on Media Bistro

Most Expensive Business Cards Ever?

When you hear “expensive business cards” what comes to mind?

A $3 business card?

An $8 business card?

How about a $2600 business card?

most_expensive_business_cardsYep, that’s 18kt solid gold right there.

And when that’s not luxurious enough (say, when you’re selling an island) there’s also a 22kt solid gold business card. One of those will set you back $3300!

I just came across these at PureMetalCards – purveyors of the most luxurious and expensive business cards I’ve ever seen. They also sell brass, copper, stainless steel, sterling silver, and super-cool carbon fiber business cards.

I’d get one… I’m just concerned it would weigh down my wallet.

INK Garden Review – for Business Cards and Way More…

image I just came across a new site for business cards.

That, and about a 100 other customizable products too.

Ink Garden has everything from mouse pads and mugs, to holiday cards, shirts, wall calendars, business postcards, banners, magnets, and more.

Naturally, I’m more interested in the business cards, but my impression for the other products is essentially the same:

Awesome modern designs.

image image image

 

These are not your typical clip art style design templates you see at a lot of online print shops.

ink_garden_coastersThe designs actually look cool, and they’re quite customizable.

I’ll update on the quality when I get my order, but for the meantime check out the design templates for your industry. I think you’ll find that Ink Garden is a cut above the norm if you’re looking for design help, low print runs, and affordable prices.

Their range of customizable products is also extensive and original (they’ve recently added custom pillow cases and coasters > – cool!).

Digital Business Card Apps Tested (Just not by Me)

digital business card apps I’ve written before about the onslaught of digital business card apps, and my overall opinion of the options available.

As an eco-conscious individual I like the thought behind them.

As a marketer, I don’t.

I just came across a great article on the topic from someone who did what I have not. Michelle Mastin of PC World actually tested a whole bunch of digital business card apps – CardFlick, Snapdat, CardCloud, and Bump among them – and despite some general praise for the apps themselves, she makes a good case against them.

Here’s her article: Digital Business Card Apps Tested: The Future is Not Quite Ready

My belief has always been that a paper business card is simply a more effective marketing tool.

It makes a stronger and more lasting impression than a digital card, or bump, or whatever.

Michelle makes another great point…

These apps are supposed to be convenient, but when you’re networking it can be a pain in the you know what to take out your phone, unlock it, open the app, and then perform the necessary function to exchange info.

To that I say: Yup.

Of course, unlike her, I’ve yet to actually try them.