I just came across these fantastic barber business cards by designer Evgeny Katz.
They’re described as “Cinematographics” – a concept I’ve seen successfully used on a few other business card designs – and they’re undeniably hypnotic (the black and white lines have only a little to do with it).
In addition to this being just a clever concept, brilliantly executed, it occurred to me these business cards epitomize the RELEVANCE and PERMANENCE of business cards.
No matter how many digital alternatives exist, there will always be a place for conventional business cards, provided that they’re unconventional.
Oooh, I made a paradox.
When you hand a card like this to someone, they’re going to remember it. They’re going to be impressed by it. They might show it to some people. And it’s going to bring people in the door. There’s not a hair stylist, or a barber, or a salon that wouldn’t want to own such an asset.
Kudos to great design, and for helping defend the eternal relevance of my favorite marketing tool.