As an eco-conscious individual I like the thought behind them.
As a marketer, I don’t.
I just came across a great article on the topic from someone who did what I have not. Michelle Mastin of PC World actually tested a whole bunch of digital business card apps – CardFlick, Snapdat, CardCloud, and Bump among them – and despite some general praise for the apps themselves, she makes a good case against them.
Here’s her article: Digital Business Card Apps Tested: The Future is Not Quite Ready
My belief has always been that a paper business card is simply a more effective marketing tool.
It makes a stronger and more lasting impression than a digital card, or bump, or whatever.
Michelle makes another great point…
These apps are supposed to be convenient, but when you’re networking it can be a pain in the you know what to take out your phone, unlock it, open the app, and then perform the necessary function to exchange info.
To that I say: Yup.
Of course, unlike her, I’ve yet to actually try them.