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Digital Business Card Apps Tested (Just not by Me)

digital business card apps I’ve written before about the onslaught of digital business card apps, and my overall opinion of the options available.

As an eco-conscious individual I like the thought behind them.

As a marketer, I don’t.

I just came across a great article on the topic from someone who did what I have not. Michelle Mastin of PC World actually tested a whole bunch of digital business card apps – CardFlick, Snapdat, CardCloud, and Bump among them – and despite some general praise for the apps themselves, she makes a good case against them.

Here’s her article: Digital Business Card Apps Tested: The Future is Not Quite Ready

My belief has always been that a paper business card is simply a more effective marketing tool.

It makes a stronger and more lasting impression than a digital card, or bump, or whatever.

Michelle makes another great point…

These apps are supposed to be convenient, but when you’re networking it can be a pain in the you know what to take out your phone, unlock it, open the app, and then perform the necessary function to exchange info.

To that I say: Yup.

Of course, unlike her, I’ve yet to actually try them.

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