Most business cards require little to no action on the part of the recipient. Scratch off business cards on the other hand are virtually guaranteed to engage by encouraging an active response.

Here are some examples…

The back of this business card uses a scratch off to reveal a “secret spot”

Go to http://www.BusinessCardProfits.com/John.Smith (use your name)

Simple. Honest. Enaging.

Another clever (and honest) scratch off.

Scratch off game piece for a Diner from Just Scratch It